Queer theory examines how heteronormativity is constructed and perpetuated through language and cultural representations. It challenges traditional binaries that assume heterosexuality as the default...
There has been an increasing trend towards companies using performative inclusivity to promote their products and services. This means that they may make statements about supporting diversity,...
To understand how commercial queer representation affects societal conceptions of morality, authenticity, and inclusion, it is necessary to consider various factors such as media messages, audience...
Advertising is a powerful tool for creating awareness about products, services, and ideas to drive consumer behavior. It can also be used to promote social causes, including LGBTQ+ representation and...
The role of advertising in shaping societal norms is well known, but its impact on gender and sexual identities may be less obvious. Advertising has a long history of using queer imagery to sell...
The internet has transformed how people communicate and interact online. It has also changed the way that individuals view gender roles, sexual identities, and queer culture. Digital media platforms...
How does commodification of queer identity through marketing affect perceptions of authenticity, social cohesion, and intra-community dynamics?
The concept of commodification involves transforming...
Advertising can manipulate queer imagery to promote products or services, often erasing histories of struggle, resilience, and ethical significance. Queerness is a fluid concept that cannot be...
I will discuss how branding shapes collective memories of pride and resistance. Branding refers to the process of creating and maintaining an image or identity for a product, service, or organization...
Queer Representation in Advertising Affecting Public Perceptions of Identity
Creators' Moral Responsibility
Advertising has always been about persuasion, but how effective is it when it comes...