The use of polls for model selection has become an increasingly popular way for magazines like Zoo to involve their readers in the process of choosing the cover stars for upcoming issues. These interactive features can increase engagement and give fans a sense of ownership, while also serving as effective promotional tools to drive traffic to the publication's website or social media pages. Polling models is a relatively straightforward process that involves asking readers to vote for their favorite candidates through online surveys or competitions. This can be done in various ways, such as having readers choose from a pre-selected group of models or allowing them to submit their own nominations. The poll results are typically announced shortly after the voting ends, and the winning model is featured on the cover of the next issue.
One notable example of this is when Zoo asked its readers to vote for the cover star of its August 2019 issue, which featured Australian model Georgia Fowler. The magazine put together a list of eight potential models, including Fowler, and allowed its audience to cast their votes through Instagram Stories. Fans were encouraged to share the poll with friends and followers, and the winner was ultimately chosen by a combination of public voting and internal decision making. This campaign not only increased engagement but also drove significant traffic to Zoo's social media pages, as well as to Georgia Fowler's profile. Additionally, it provided a platform for aspiring models to gain exposure and potentially land a coveted modeling gig.
Polls are not just limited to model selection, however. Magazines can use polls to gauge interest in specific content or trends, allowing them to tailor their coverage to meet the needs and desires of their readership. For instance, Zoo may ask readers to vote on the types of stories they want to see more of in future issues, such as fashion spreads, celebrity interviews, or relationship advice columns. By doing so, magazines like Zoo can ensure that their content remains relevant and appealing to their target demographic. Polling can also be used to gather feedback on existing content, helping editors to identify what works and what doesn't. Overall, using polls for model selection and other editorial decisions can be an effective way for publications like Zoo to stay connected with their audience and increase engagement.