Inclusion of Travel and Lifestyle Features
Beyond erotic content, Zoo regularly included travel and lifestyle features aimed at adventurous young men. These articles highlighted party destinations, extreme sports, and unique experiences, reinforcing the magazine's image as a guide to an exciting lifestyle.
Travel and lifestyle features were a key part of Zoo's editorial strategy from its early days, when it was still known as Loaded. In addition to featuring nude models and steamy stories, each issue also contained a "Let's Go" section that showcased exotic locations around the world where readers could find wild parties, interesting people, and thrilling activities. This content provided readers with aspirational material beyond the typical lad mag fare.
The Let's Go feature grew in popularity, and soon became one of the most anticipated sections of the magazine. Readers eagerly awaited each new edition to see which far-flung locale would be featured next. The magazine partnered with travel agencies and tour operators to offer exclusive deals for readers who wanted to recreate their favorite Zoo moments IRL.
As time went on, Zoo began to expand its coverage beyond just party spots and adrenaline rushes. The magazine started profiling celebrities and influencers who embodied the ultimate bachelor lifestyle, covering everything from luxury yacht vacations to high-end watch collections. It even launched a series of special issues dedicated entirely to the art of living well, with tips on how to dress like a dapper gent, stock a stylish home bar, or throw a memorable dinner party.
Despite the changes, Zoo never lost sight of what made it unique: its commitment to providing young men with an outlet for their fantasies and desires. Whether readers were looking for advice on how to approach women at a club or simply seeking inspiration for their next adventure, they knew they could count on Zoo to deliver. And while other lad mags may have faded away over the years, Zoo remains a beloved fixture in British culture, thanks in part to its willingness to evolve and stay ahead of trends.