The popularity of social media has led to more demand for high-quality photoshoots that showcase trendy fashion styles. However, the process is rarely shown on camera, leaving fans intrigued about what happens behind the scenes. In response, magazines have begun to create behind-the-scenes video content showing the entire creative journey from start to finish. This type of content offers an exclusive look at how everything comes together, providing transparency and authenticity.
18 Magazine's behind-the-scenes videos demonstrate the collaboration between models, photographers, and the team, revealing the work and effort required for each issue. The clips feature multiple perspectives, such as interviews with the subjects and footage of them getting their hair and makeup done beforehand. These visuals provide insight into the modeling industry and give viewers a glimpse into the creative process. The resulting product is a personal connection, allowing fans to feel like they are part of the production rather than just observers.
This approach has been successful for several reasons. First, it promotes trust by providing full disclosure and honesty. Second, it humanizes the people involved in the shoot by sharing their stories and struggles. Third, it shows the time and effort invested in each project, which builds respect and admiration for the final result. Fourth, it encourages engagement through comments, likes, shares, and follows. Fifth, it creates buzz around upcoming issues and events. Sixth, it increases subscriptions and advertising opportunities. Finally, it provides inspiration and guidance for aspiring models and photographers.
Overall, behind-the-scenes video content helps foster loyalty and appreciation among existing readers while attracting new ones. It also generates organic social media promotion without relying on paid ads or sponsorships. By embracing this trend, magazines can continue to produce high-quality content that resonates with their audience.