Social media has become an integral part of our daily lives, allowing people to connect with each other across the globe. One major aspect that is often ignored in this connection is the role played by social media algorithms in shaping our interactions with one another. These algorithms are responsible for determining what content we see, when we see it, and how much attention they receive. This article will explore how these algorithms can reinforce or challenge heteronormative hierarchies within our society.
Heteronormativity refers to the idea that there are only two genders - male and female - and that heterosexual relationships are the norm. It also assumes that gender roles are fixed and binary, where men are expected to be masculine and women feminine. Social media algorithms play a crucial role in reinforcing these ideas by promoting content that reinforces stereotypes about gender roles and sexuality.
Instagram's algorithm may prioritize photos of cisgendered couples who are dressed up in traditional wedding attire, while downplaying same-sex relationships or those who do not conform to societal norms. Similarly, TikTok's algorithm may favor videos featuring heteronormative romantic tropes, such as the "meet-cute" scenario where a man meets a woman at a coffee shop.
Social media algorithms can also challenge heteronormative hierarchies if used correctly. Platforms like Twitter have been criticized for their lack of inclusivity towards non-binary individuals, but they have made efforts to improve by providing more options for gender identity and pronouns.
Instagram has recently introduced a feature that allows users to add pronouns to their profile bio, which could help normalize non-binary identities on the platform.
Social media algorithms can promote healthy relationships between people with different orientations and identities. By exposing users to diverse perspectives, platforms can foster understanding and empathy among different groups. This is especially important for LGBTQ+ individuals who often face discrimination and stigma due to their identities.
Social media algorithms can both reproduce and challenge heteronormative hierarchies depending on how they are designed. It is essential for these platforms to be conscious of their impact on society and make intentional choices when designing their algorithms.
How do social media algorithms reproduce or challenge heteronormative hierarchies?
The way that social media algorithms shape our online experience is complex, but they can reproduce or challenge heteronormative hierarchies through various means. One way is by promoting content that reinforces traditional gender roles and sexuality norms, such as images of women in traditionally feminine clothing or men being portrayed as breadwinners. Another way is by filtering out content that challenges those norms, like LGBTQ+ voices or nonbinary identities.