The word "orgasm" is often used to market products and services that are unrelated to sex. It has been used to sell cars, clothing, food, and even political candidates. Why is it so appealing for marketers to link their product to something so personal and private?
One reason might be because orgasms are seen as an ultimate expression of pleasure and satisfaction, which people desire from many different things in life. By associating your product with an orgasmic experience, you can create a powerful connection in the minds of consumers.
Using this type of language makes the product seem more exciting and desirable than if you simply described its features.
Another reason may be that orgasms have become commodified due to the normalization of pornography. Pornography has made orgasms a mainstream concept, making them less taboo to talk about and more accessible through various media outlets. This has led to more sexualized advertising and marketing campaigns, where companies seek to appeal to consumers' base impulses by promoting products or services that will make them feel good physically or emotionally.
Society's obsession with youth culture also plays a role. Advertisers often portray young people as having more intense orgasms, which older people cannot experience. This creates a perception that older generations need special products or services to help them achieve orgasm, creating demand for specific products targeted at these demographics.
There are concerns about the effects of commodifying orgasms on society. Some argue that it objectifies women by turning them into sex objects rather than individuals capable of pleasure outside of physical gratification. Others worry that focusing too much on orgasms can lead to unrealistic expectations and disappointment in real-life relationships.
It is up to consumers to decide how they react to this type of marketing, but it is important to be aware of the potential impacts on our cultural attitudes towards sex and intimacy.
How does orgasm become commodified in advertising and media?
Advertisements for sex products have been a common sight on television screens, magazine pages, and billboards since decades. From erection drugs to vibrators, lingerie, and dating apps, it seems that every aspect of sexuality is being exploited as an object to be consumed like any other product in our capitalist world.