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UNDERSTANDING RELATIONAL DECISIONMAKING AND TRUST: THE IMPACT OF RISK NORMALIATION STRATEGIES.

Risk is the potential for loss or harm to occur due to exposure to external factors such as uncertainty, volatility, or change. Normalizing risk refers to the process of making risks seem less threatening and more manageable through education, communication, and preparation. This can have significant effects on relational decision-making and trust because it influences how people approach and react to situations that involve risk.

Approaches

Normalizing risk involves three main approaches: awareness, assessment, and acceptance. Awareness involves understanding the nature of risk and its potential consequences, which helps individuals make informed decisions about their actions. Assessment entails evaluating risks based on probability and severity, allowing individuals to prioritize risks and allocate resources accordingly. Acceptance involves acknowledging that some risks are unavoidable and learning to live with them, which can foster resilience and adaptability.

Decision-Making

When faced with risky situations, individuals who have normalized risk tend to take calculated risks rather than avoiding them altogether. They may be more likely to engage in activities like extreme sports or entrepreneurship that involve higher levels of risk but offer greater rewards. By normalizing risk, they become more comfortable taking chances and weighing potential benefits against potential losses.

Trust

Normalizing risk also affects trust because it changes how individuals evaluate other people's behaviors. When an individual has normalized risk, they may see others who take risks as brave and daring, while those who avoid risks may seem timid or overly cautious. This can impact trust because it creates expectations for behavior and sets a standard for what is acceptable or admirable.

If someone takes a risk to start their own business, others may view them positively even if the venture fails, whereas those who stick to traditional jobs may be seen as less adventurous.

Consequences

The normalization of risk can create both positive and negative effects on relational decision-making and trust. On the one hand, it can encourage creativity, innovation, and problem-solving skills by encouraging individuals to embrace uncertainty and pursue new opportunities. On the other hand, it can lead to recklessness and disregard for consequences, particularly when combined with other factors such as impulsiveness or mental health issues.

The effects depend on individual attitudes towards risk, cultural norms, and situational context.

How does the normalization of risk influence relational decision-making and trust?

The normalization of risk can have a significant impact on relational decision-making and trust, as it affects the way individuals perceive and assess potential risks associated with their relationships. When people are used to taking risks in certain areas of life, they may become desensitized to the potential dangers that could arise in their relationships and therefore be less likely to prioritize safety and security.

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