I will examine how visibilities in media can change from being initially subversive to eventually becoming normalized. Visibility refers to when certain topics, themes, or ideas are presented publicly for discussion or debate, often through art, entertainment, news, or educational resources. By examining various historical and contemporary examples of visibilities, we can better understand why they gain popularity and how they may be transformed into mainstream acceptance.
One example of such a transformation is the increased visibility of queer identities in modern culture. In the past, representations of LGBTQ+ individuals were generally limited to negative stereotypes or taboo subject matter, but today there are numerous positive portrayals across all forms of media. This shift was achieved through the efforts of activists, artists, and allies who worked together to challenge normative assumptions about sexuality and gender. As these visibilities became more commonplace, they gradually gained acceptance from society as well.
Another example is the rise of feminism in recent decades. Women's rights have been advocated since ancient times, but it wasn't until the second wave of feminism that women began to demand equal treatment in politics, education, employment, and other areas of life. Through protests, petitions, and grassroots organizing, feminist movements brought attention to previously ignored issues like domestic violence, reproductive health, and pay inequality.
These messages spread throughout society and became accepted as common sense.
Disability representation has become increasingly visible in mainstream media over the last few years. Previously marginalized voices are now being heard by wider audiences thanks to social media platforms like TikTok and Instagram. These online communities provide disabled people with an opportunity to share their stories, challenges, and experiences in ways that traditional media outlets often fail to do. By amplifying these voices, we can create greater understanding between abled and disabled populations.
The process of normalization involves several steps: first, a visibility must gain enough traction to attract public interest; then, it may be criticized or denounced; finally, if it survives this initial scrutiny, it becomes widely accepted as a legitimate point of view or topic for discussion. This shift can lead to both gains and losses for those involved. On one hand, increased visibility means increased recognition and respect for once-marginalized groups; on the other hand, it can also result in the coopting or dilution of authentic voices in favor of more palatable versions.
Visibilities have the potential to change from subversive to mainstream, but this transformation is not always without its drawbacks. It's important to examine how different identities and ideas are represented across various forms of media in order to better understand their impact on society at large.
How does visibility in media transform from subversive to normalized—and what is gained or lost in that process?
The visibility of underrepresented groups in mainstream media gradually shifts from subversive to normalized as more people become aware of their existence, which can lead to increased representation but also risks erasure and assimilation of unique identities. Gains include greater cultural understanding and acceptance, while losses may include loss of individuality and authenticity.