The Use of Pseudonyms by Models
Many models who appeared in Mayfair used pseudonyms, a common practice in the adult industry to protect privacy. This allowed them to explore glamour modeling while maintaining a separate personal or professional identity. Pseudonyms also added a layer of mystique and fantasy to the magazine. Readers often speculated about the real identities behind the names, adding to the magazine's allure. In the late 1960s and early 1970s, when the concept of pornographic magazines was still relatively new, using a pseudonym became an essential part of being a model for some women.
To begin, let's look at how pseudonyms are typically used in the adult entertainment industry. Many performers prefer to keep their real name hidden from the public eye, especially if they have other careers that may be affected by their involvement in the adult industry. By adopting a fake name, they can continue working as models without compromising their privacy or risking damage to their reputation. Additionally, some models choose to use different stage names for different types of shoots or appearances. For example, a model might have a "softcore" name for mainstream publications like Playboy and Penthouse and a "hardcore" name for more explicit material.
In addition to providing privacy and flexibility, pseudonyms also add an air of mystery to the models featured in Mayfair. When readers see a striking image with an intriguing name, it creates a sense of anticipation and excitement. They wonder who this person is and what else she has done. It adds a level of mystique to the publication that sets it apart from others in its genre. Of course, there are risks associated with using a false identity - for instance, if a model becomes well-known under her pseudonym, it could be difficult to maintain the illusion once people start asking questions about her true identity. However, for many models, the benefits outweigh the risks.
Ultimately, the use of pseudonyms by models in Mayfair was just one aspect of what made this magazine unique. From its high production values to its focus on glamour rather than nudity, Mayfair stood out from other magazines of its time. But it's undeniable that the use of pseudonyms played a significant role in creating a fantasy world where readers could explore eroticism and sexuality while keeping their own identities hidden.