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THE RISE OF SENSUALITY AMONG SOCIAL MEDIA INFLUENCERS A NEW SOCIAL NORM THAT CAN BE PROBLEMATIC?

3 min read Trans

Influencers are becoming more popular than ever before. They have risen to prominence through their unique ability to create engaging and authentic content that resonates with audiences across various platforms such as Instagram, YouTube, and TikTok. With so many influencers vying for attention, it has become increasingly difficult for them to stand out from the crowd. As a result, they have turned to sensuality as a tool to differentiate themselves from others and ensure visibility. This paper will examine how this trend is shaping up into a new social norm that can be problematic for individuals who do not conform to these standards.

To understand why influencer competition for visibility turns sensuality into a form of survival, let's look at the factors contributing to its rise. First, there are more influencers nowadays due to increased accessibility to technology and the internet. Second, the algorithmic nature of digital spaces means that what goes viral often relies heavily on engagement metrics like likes or views rather than substantive content.

Advertisers tend to prefer influencers who can attract more eyeballs - which has led to an arms race between those who flaunt their bodies and those who rely on other forms of entertainment. These three factors have created an environment where sex sells better than anything else.

This phenomenon has had implications for society beyond just the world of influencing itself. The pressure to live up to unrealistic beauty standards has been intensified as people feel compelled to follow suit in order to keep up with trends or even stay relevant within their peer group. It has also contributed to a culture where objectification of women's bodies is normalized and celebrated without consequence, leading to damaging effects such as body dysmorphia and low self-esteem among girls and young women.

This does not mean that we should completely discount influencer culture; after all, many still find it empowering to see real people like themselves succeed in achieving success through creativity and hard work instead of traditional paths such as academics or corporate jobs. We must acknowledge that there are benefits here too but also be mindful of how these changes impact individuals struggling with mental health issues related to appearance and performance anxiety.

While sensuality may serve as a form of social survival for some influencers, its consequences extend far beyond their individual circumstances alone. By examining these complexities more closely, we will gain insight into why they matter so much today and what needs to change going forward if we want to create a more equitable online landscape free from exploitation and prejudice.

How does influencer competition for visibility turn sensuality into a form of social survival?

Influencer competition for visibility has made sensuality into a form of social survival because it provides a way for individuals to stand out from their peers and gain attention and validation on social media platforms such as Instagram. The constant pressure to present oneself in a sexually appealing manner can be overwhelming and lead to feelings of inadequacy and self-doubt among those who may not feel comfortable with such displays of their bodies.

#sensuality#socialnorm#visibility#algorithm#engagementmetrics#eyeballs#entertainment