The magazine is an iconic publication that has had a lasting impact on male aspirations, including what it means to be successful, handsome, and stylish. From its first issue in 1985 until its final print edition in 2016, FHM set a standard for how men should dress, behave, and live their lives. This influence was so great that some scholars have argued that it helped create a "cult of masculinity" centered around consumerism, which led many men to adopt specific attitudes toward fashion, alcohol consumption, and romantic relationships. In this article, I will explore the origins and evolution of FHM's influence on men's identity, examine some of its most memorable features and covers, and discuss the legacy it left behind.
FHM began as a British publication called For Him Magazine in 1985, designed specifically for young men who wanted to read about lifestyle topics like sports cars, fashion, and pop culture. The magazine quickly gained popularity among college students and young professionals who were eager to learn more about becoming successful adults. Its editorial approach mixed celebrity gossip, fashion advice, and reviews of new products with articles on fitness, style, and travel. These early issues defined the tone and themes that would become synonymous with FHM for decades to come.
By the late 1990s, FHM had expanded internationally and established itself as one of the most popular magazines in the world. It was known for its provocative covers featuring scantily-clad models and actresses, often accompanied by suggestive taglines or headlines. Some critics argued that these images objectified women and reinforced harmful stereotypes about gender roles. However, others saw them as empowering for both men and women, offering a bold and playful take on sexuality that challenged traditional notions of masculinity.
In addition to its covers, FHM also published regular features on style, grooming, and health. These sections helped shape male aspirations around clothing, body image, and self-improvement. Men could find advice on how to dress well and maintain their bodies while still looking attractive and stylish. They could also learn about trends in technology, music, and film. This blend of consumerism and identity-formation made FHM an influential voice in men's lives.
FHM has left behind a lasting legacy of shaping male aspirations. While some might criticize it for promoting a materialistic lifestyle or perpetuating unhealthy ideas about gender, others argue that it offered men a way to explore their identities and express themselves in new ways. Its impact can still be seen today in media aimed at young adult males, from fashion blogs to reality TV shows. Ultimately, FHM remains an important part of pop culture history, having played a key role in defining what it means to be successful, handsome, and stylish for generations of readers.