FHM had its own pilot TV channel in the United Kingdom, which was going to be based on the magazine's brand extension into visual entertainment. This plan did not work out because it had several issues associated with it, including lack of funding and audience interest. It is believed that this concept could have revolutionized TV viewership if successful.
The FHM TV channel was planned to offer different programs such as reality shows, talk shows, and game shows. These shows would target young adult audiences who liked to watch adult-oriented programming. The pilot for the channel featured an episode of a dating show called "Cupid Strikes Back" in which couples were invited to participate in challenges to win prizes. Another program featured on the channel was "Sexy City," where guests discussed topics related to dating, sex, and relationships. Despite these exciting plans, the idea never fully materialized due to various reasons.
One reason why the FHM TV channel failed was due to budget constraints. Creating a new channel requires investments in production equipment, staff, marketing campaigns, and other expenses that may go beyond what FHM was willing or able to spend at the time. Moreover, the advertising revenue that they expected did not generate enough profit, leaving them with insufficient funds. The other reason was that the audience seemed uninterested in the program, indicating low ratings. In fact, some critics claimed that the shows offered by the channel were too vulgar and explicit. Therefore, even though the channel had potential, it never gained traction or popularity among viewers.
Despite its failure, the FHM TV channel pilot was innovative because it attempted to bring a unique approach to TV entertainment. It sought to create shows that targeted an underserved segment of the population and focused on sexuality and intimacy. If successful, this concept could have become a trendsetter in television programming. Unfortunately, it never made it past the pilot stage. Nevertheless, the idea remains relevant today as there is still a need for more programs that explore sexuality and romance on TV.