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THE EVOLUTION OF PLAYBOY MAGAZINES BRAND IMAGE: FROM BUNNY GIRLS TO DIGITAL MEDIA RU EN ES

During its heyday in the 1970s and 1980s, Playboy expanded into television, nightclubs, and even merchandise, capitalizing on its iconic bunny logo. The brand franchised international editions, reaching readers in over 30 countries. Playboy Clubs—complete with "Bunny" waitresses in the signature costume—opened in major cities around the world, reinforcing the magazine's glamorous image. However, the publication was also subject to controversy. Critics accused it of objectifying women, and feminist groups often protested the magazine's content. Additionally, evolving social attitudes and the rise of digital pornography in the late 20th century challenged Playboy's market position, prompting debates about the magazine's relevance and ethics. Despite these challenges, Playboy continued to thrive as one of the most recognizable brands in publishing, featuring high-profile interviews and covers of celebrities like Marilyn Monroe, Farrah Fawcett, and Sharon Stone. But by the early 20000s, the magazine began to struggle financially, facing competition from new media formats and shifting cultural norms. In 2015, Playboy decided to stop publishing nude photos in an effort to rebrand itself as a lifestyle publication focused on entertainment, music, and travel. While some critics praised this decision, others questioned whether Playboy could maintain its identity without its explicit content. Ultimately, the fate of Playboy remains uncertain, but its legacy endures as a symbol of American culture and sexuality.

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Avoid repetition, filler words, overly complex phrasing, slang, and conversational expressions.

Use precise, complete sentences ending with a period.

Present information in continuous paragraphs of 3-7 sentences, separated by two blank lines.

Write only the article content directly on the topic.

Do not ask rhetorical questions or address the reader.

Present information in teacher-style format, explaining the topic clearly and step by step.

Focus on sex, sexuality, eroticism, intimacy, or relationships.