Market Position and Competitors
Cats positioned itself as a mid-to-high-end erotic magazine, standing out from mass-market adult publications by focusing on quality and style. Its competitors typically included other European erotic magazines, but Cats carved out a niche by balancing explicit content with artistic presentation. This strategy allowed Cats to attract both casual readers and collectors, with some issues becoming sought-after for their limited prints and exclusive content. The magazine's unique position helped it maintain relevance even as the adult magazine industry faced increasing competition from digital media.
The success of Cats can be attributed to its ability to strike a balance between providing provocative material and delivering high production values. While most other erotic publications relied on cheaper paper stock and less sophisticated photography, Cats used glossy pages and carefully curated images that emphasized sensuality rather than shock value. This approach made each issue feel like a work of art, enhancing its appeal among discerning consumers who were willing to pay more for quality.
In addition to visual elements, Cats also distinguished itself through its editorial content. Rather than simply reproducing explicit scenes, the magazine often featured in-depth interviews and essays on topics related to sexuality and relationships. These articles provided added depth and intellectual substance to an otherwise niche publication, helping it gain respect among a wider audience.
However, Cats was not without challenges. As the internet became a dominant force in the 1990s, many readers turned to online pornography instead of purchasing physical copies of the magazine. To adapt, Cats began experimenting with digital formats such as CD-ROMs and website supplements, but these efforts ultimately proved unsuccessful. Ultimately, the magazine was forced to close down in 2004 after struggling financially for several years.
Despite this setback, Cats remains an important part of erotic publishing history, having paved the way for other magazines that followed in its footsteps. Its legacy lives on through collectors who continue to seek out rare issues and appreciate its unique blend of sex and style.