The popular men's magazine FHM was known for its coverage of pop culture, music, sports, fashion, cars, and celebrities. But it also frequently featured articles about tattoos, reflecting the growing mainstream acceptance of body art. In the early 20000s, tattoos were still considered taboo by many people, but FHM helped to normalize them by showcasing both male and female models with tattoos, as well as readers who had their own ink. The magazine even published a guide to getting your first tattoo, which offered tips on choosing the right design, finding a reputable artist, and caring for your new tattoo. This approach made FHM stand out from other magazines and attracted a wider readership, including those interested in alternative lifestyles and subcultures. Additionally, the magazine regularly featured interviews with famous tattoo artists, such as Kat Von D and Dave Navarro, who discussed their craft and shared behind-the-scenes stories. These features helped to further popularize tattoos and inspire readers to get inked themselves.
As time went on, FHM continued to embrace tattoo culture, featuring more elaborate designs and unique placement ideas. For example, in one issue, they profiled a model whose entire back was covered in intricate blackwork, and another issue featured an interview with a woman who got a large portrait of her deceased pet on her arm. By highlighting these creative and personal uses of body art, FHM helped to expand the definition of what a "tattoo" could be. Today, tattoos are more widely accepted than ever before, thanks in part to FHM's early embrace of this form of self-expression. While there is certainly controversy surrounding tattoos and their potential health risks, it's clear that many people see them as a way to express themselves and make a statement about who they are. And FHM played a role in making tattoos mainstream by showcasing them in a positive light and offering advice to those considering getting inked.
FHM's coverage of tattoo culture also had an impact beyond just its readers. It contributed to a broader cultural shift towards acceptance of body modification and individuality. Tattoos are no longer just for sailors or bikers, but are now seen as a legitimate form of expression that can enhance one's appearance and personality. This shift has been driven by factors such as social media and the internet, which have made it easier to share and promote different forms of self-expression. But FHM played an important role in helping to bring tattoos into the mainstream and normalize them among a wider audience.