The Use of Provocative Cover Lines to Capture Attention | Zoo Magazine - Mango Street Press
Zoo magazine had a unique approach to its cover lines that set it apart from other publications. In a world where readers are constantly bombarded with countless options for entertainment, the cover lines served as a way to grab attention and stand out from the crowd. This strategy was crucial in helping the magazine achieve widespread popularity and commercial success.
The team at Zoo understood that readers were attracted to covers that promised sensational stories, titillating gossip, or shocking revelations. To ensure maximum impact, they employed several techniques to draw in potential customers. For example, they would often use provocative language such as "Uncover her secret lover!" or "Exposed! Celebrity's wildest fantasy." These headlines promised tantalizing information that readers simply couldn't resist picking up the magazine to find out more.
Another tactic Zoo used was to incorporate sexual innuendo into their cover lines. They knew that sex sells, and they weren't afraid to use it in their marketing efforts. Headlines like "Getting naked never felt so good!" or "Steamy new tips to heat things up" played upon readers' natural curiosity about intimacy and relationships. By appealing to these desires, Zoo was able to generate a loyal following of subscribers who eagerly awaited each issue.
In addition to using explicit language and suggestive imagery, Zoo also experimented with unexpected topics. One of their most famous cover lines read, "Learn how to have a threesome without anyone getting hurt." This story explored a topic that many people had probably never considered before but were curious about nonetheless. By offering readers something completely different from what they expected, Zoo was able to capture attention while still remaining relevant and engaging.
Ultimately, Zoo's success can be attributed to their fearless approach to cover lines. They didn't shy away from controversial subjects or risqué content, and this willingness to push boundaries helped them stand out in an increasingly crowded media landscape. Their ability to tap into readers' curiosities and interests made them one of the most popular magazines of all time.