Splash is an online publication dedicated to providing high-quality journalism about arts and culture for a global audience. In recent years, the company has been experimenting with new ways to engage with its readers through technology. One of these initiatives involves occasional live-streamed events for digital subscribers that offer behind-the-scenes access and interactive experiences with the creative team. These events are hosted on Splash's website or social media platforms, allowing viewers to participate in real time from anywhere in the world.
The live-streamed Q&A sessions provide audiences with an opportunity to interact with writers and editors in a more personal way than traditional articles can offer. Readers can pose questions directly to the staff and receive immediate answers. This allows them to gain insight into how decisions are made and what goes into crafting each piece of writing. It also helps create a sense of community among subscribers who share common interests. The editorial meetings give audiences a glimpse at the inner workings of the publication, including discussions about upcoming stories and trends in the industry. Viewers can learn about the process of creating content and gain inspiration for their own projects.
In addition, Splash has also held live-streamed previews of art shows. This gives people who may not be able to attend the show in person a chance to see the exhibits before they open to the public. They can also hear curators and artists talk about their work and ask questions directly. For example, a recent preview featured a retrospective of a famous artist's work and allowed viewers to explore his studio virtually. The experience was so successful that it led to increased ticket sales for the exhibition when it opened later that month.
Splash's live-streamed events have been well received by its loyal base, which includes both casual readers and dedicated subscribers. These initiatives have helped build transparency within the company and strengthen its connection with its audience. By offering exclusive access and interaction, Splash is demonstrating its commitment to providing high-quality journalism and engaging with its readership.