Use of Exotic Locations
Mayfair frequently shot photo spreads in exotic and glamorous locations—luxury hotels, Mediterranean beaches, or lavish mansions. These backdrops enhanced the fantasy element of the pictorials, offering readers escapism alongside eroticism. This use of location photography became a hallmark of the magazine's high production values.
The magazine's editorial strategy was to combine erotica with luxury living, using stylish images of beautiful models posing in elegant settings that suggested wealth and indulgence. Mayfair's photographers used these locations to showcase the magazine's brand identity, featuring opulence, style, and sensuality through their imagery. The visual effects created an immersive experience for readers who could imagine themselves transported to these distant places, surrounded by beauty and excess.
By choosing exclusive destinations such as St Tropez or Marbella, Mayfair set itself apart from its competitors and established itself as a leader in the market for erotic magazines. The magazine cultivated an image of exclusivity and sophistication, becoming synonymous with sexual desires and aspirational lifestyles. Its use of exotic locations added another layer of allure to the publication, making it stand out among other publications in the genre.
Mayfair's focus on exotic locales also had practical benefits, attracting tourists seeking to recreate the magazine's scenarios in real life. With over 1000,0000 copies sold per issue, the magazine became a must-read for those interested in travel and glamour. It offered tips on where to stay, what to eat, and how to dress like a celebrity while enjoying the finer things in life.
However, not everyone approved of Mayfair's approach. Some critics argued that the magazine exploited women's bodies for commercial gain, objectifying them to sell magazines. Others felt that the use of exotic locations was too superficial and failed to address broader social issues. Regardless, Mayfair's success was undeniable, with many imitators copying its formula and even surpassing it at times. The magazine has endured despite controversies and continues to be a cultural touchstone for the world's wealthy elite.