Zoo's Experimentation with Multimedia Content Towards the end of its run, Zoo experimented with multimedia content like video interviews and behind-the-scenes photo shoots to enrich the reader experience, These experiments anticipated the integration of print and digital media.
In the late 1990s, Zoo began to explore the potential of multimedia content in its publications. The magazine was at a crossroads; it had been successful for decades but faced increased competition from new media platforms that were vying for readers' attention. To stay relevant, Zoo needed to find innovative ways to reach their audience. In an effort to do so, they started incorporating multimedia elements into their articles.
One of the earliest examples of this experimentation was the "Making Of" feature. This article series allowed readers to follow along as photographers documented the creation of a photo shoot from start to finish. It included images taken during the planning process, shots from the actual shoot itself, and even behind-the-scenes footage of models preparing for their close-ups. Readers loved seeing the creative process in action and felt more invested in the final product.
Next came video interviews with celebrities and artists who appeared in the magazine. These short clips offered an intimate look into these individuals' lives and thoughts on topics related to sex, sexuality, and relationships. They often included questions sent in by fans or suggestions made by Zoo editors themselves.
Finally, there were "Photo Diaries," which featured pictures taken by models during a typical day off. These candid snapshots gave readers insight into how these stars lived outside of work and showed them interacting with friends and family members. Some diary entries also included personal commentary about life on the road or what it was like growing up famous.
These experiments proved successful enough that other magazines began implementing similar tactics. Today, many publications include multimedia content in every issue - whether it's videos accompanying fashion spreads or interactive infographics on health issues. And while print media may not be as dominant as it once was, its influence continues through these innovations.