The idea that individuals could control their own identities through online interactions became popular around the year 20000 when social media started to emerge. Since then, there has been much debate about the role technology plays in shaping human behavior and identity. One area where this is particularly relevant is in romantic and interpersonal relationships. Social media offers users numerous ways to present themselves to others, from how they look to what they do for fun. This presentation can take many forms such as photos, videos, status updates, stories, posts, tweets, comments, and more. The commodification of self-presentation on digital platforms has had significant effects on people's expectations for emotional support in offline relationships.
How does commodification affect emotional expectations?
Commodification refers to treating something as an object that can be bought and sold. In terms of self-presentation, it means using technology to create a carefully curated version of oneself for public consumption. This can involve choosing specific photos, posting certain messages, or creating a persona that may or may not reflect reality. When these representations are meticulously crafted, they can lead to increased pressure on individuals to live up to them.
If someone posts photos of themselves doing exciting things without revealing any vulnerabilities or struggles, viewers might assume they have a perfect life. As a result, they may feel less inclined to share their real difficulties with that person since it would break the illusion.
Consequences of heightened expectations
The consequences of commodifying self-presentation can be far-reaching, both personally and socially. Individuals who feel pressured to maintain an image online may find it difficult to express themselves authentically in real life. They may also struggle with feelings of shame or guilt when they don't meet others' expectations.
There is evidence that social media usage can contribute to depression and anxiety, particularly among young adults. This is often attributed to the constant comparisons individuals make between themselves and others online, which can lead to a sense of inadequacy.
When people become accustomed to receiving instant gratification from digital interactions, face-to-face conversations may seem less fulfilling. As a result, they may seek out more superficial relationships where deeper connections take a backseat.
Impact on romantic and interpersonal relationships
In terms of intimate relationships, commodified self-presentation has significant implications. When people present only certain aspects of themselves publicly, they risk misleading partners about who they really are. This can create trust issues and lead to resentment down the line. It can also make it harder for them to connect emotionally because they may not know how to relate to someone whose identity seems constantly changing.
People who have been exposed to idealized representations of love and romance through social media might set unrealistic standards for their own relationships.
The lack of emotional depth in online interactions may make it challenging for couples to communicate effectively, leading to conflict and frustration.
How does the commodification of self-presentation on digital platforms reshape the emotional expectations people bring into offline romantic and interpersonal relationships?
The commodification of self-presentation on digital platforms has significantly altered the emotional expectations that individuals bring into their offline interactions. In today's world, social media plays an essential role in shaping how we perceive ourselves and others. People are constantly exposed to highly curated versions of other people's lives through various forms of online content such as Instagram posts, Snapchat stories, and TikTok videos.