Featuring Collaborations with Tattoo Artists
Mayfair sometimes featured tattoo artists or models showcasing intricate body art, blending tattoo culture with glamour photography. These collaborations spotlighted artistry in new forms. Tattoo features added edge and contemporary relevance.
Throughout its history, Mayfair has been known for featuring talented photographers, fashion designers, makeup artists, stylists, models, writers, and editors. One feature that stood out was the collaboration between renowned tattoo artist Jake Sawyer and editorial model Katja Litoff. Their work appeared in the August 2019 issue, titled "Punk Rock." The concept was to combine old school punk rock style with modern tattoos, using black and white imagery, bold fonts, and vibrant colors. Sawyer's expertise in line drawing and shading gave his designs an understated yet dramatic look, while Litoff's strong facial features complemented them perfectly. Her heavily-inked arms and legs were also shown in close-ups, which highlighted their detail and complexity. The result was a striking visual statement that celebrated tattoo culture and feminine beauty simultaneously.
Another notable example is the January 2020 issue, which featured tattoo artist Brian Woo and model Mia Khalifa. The theme was "Vampire Glam," inspired by old Hollywood horror films and vintage pinup art. Woo used intricate shading techniques to create a dark and moody atmosphere, while Khalifa posed provocatively in a sheer red dress. Her body was covered in detailed black and gray tattoos that resembled bat wings or spider webs, giving her an otherworldly appearance. The photoshoot was shot at night in a dimly lit studio, adding to the haunting mood. It was a perfect blend of classic glamour photography and modern tattooing.
In addition to showcasing tattoo artists, Mayfair has also collaborated with models who had extensive tattoo work. For example, in June 2018, they worked with Amanda Lucci on a series called "Tribal Tattoos." This shoot explored traditional Polynesian patterns and symbols and how they can be adapted for a contemporary audience. Lucci's extensive back piece was the main focus, but her sleeves, hands, and neck were also highlighted. The photographs emphasized the intricacy and depth of tribal designs, making them appear both timeless and modern.
Overall, Mayfair's collaborations with tattoo artists and models have been a significant aspect of its identity over the years. They have allowed the magazine to explore new forms of artistry and push boundaries, while celebrating beauty and diversity. By combining glamorous fashion with edgy tattoo culture, they have created visually stunning images that appeal to a wide range of audiences.