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SEXUAL PERCEPTION BIAS IN WORKPLACE PERFORMANCE EVALUATIONS: AN EXPLORATION OF SEXUALIZATION

In today's society, it is widely acknowledged that sexualization has profound impacts on both personal and professional spheres. Recently, researchers have started to explore how sexualized perception affects views of fairness, equality, and justice when it comes to workplace performance evaluations. This study seeks to elucidate this question by examining the effects of sexualized perceptions on attitudes towards evaluating employees, especially their behavioral evaluation. It attempts to do so through an experiment that involves presenting participants with situations involving male and female colleagues, while manipulating the degree of sexualization between them. The results demonstrate that people who view others as more sexually desirable tend to judge them more favorably than those they don't find attractive. Moreover, these perceptions can lead to biased judgments regarding one's own performance, potentially resulting in decreased motivation and job satisfaction. The implications for organizational management are far-reaching, as they emphasize the need for greater awareness and prevention strategies against such bias.

This study was conducted using a sample of N 100 students from various universities across the United States. Participants were randomly assigned to either the experimental group (n 50) or control group (n 50). Each participant received a packet containing instructions about completing a survey that would assess their perception of two hypothetical coworkers based on their perceived level of sexuality. One participant saw pictures of two men, and the other viewed photos of two women. Both sets of photographs were taken from online dating websites, but one set had been modified to make the subjects appear more sexually appealing. Afterwards, each participant completed a behavior rating scale that measured their perception of the two individuals' workplace performance.

Participants answered questions about their own job satisfaction and motivation levels before leaving.

The results showed significant differences between groups in terms of how much they rated the employees' work ethic and output. Those with higher sexualized perceptions tended to give higher scores to the subject they found most attractive. Interestingly, this trend held true even when controlling for factors like age, gender, education level, and employment status. It also had an impact on their own self-perception: those who viewed themselves as less desirable than their colleagues reported lower job satisfaction and decreased motivation at work. The findings suggest that sexualization can lead to biased attitudes towards workplace evaluations, potentially harming both parties involved.

The implications for organizational management are far-reaching. Firstly, it is essential to recognize the potential prevalence of these biases and address them head-on. Organizations should institute clear policies regarding appropriate behaviors and evaluate employees objectively rather than basing decisions on personal preferences or biases. Secondly, managers must take steps to ensure fairness and equity when it comes to promotions and rewards. This means not just avoiding discrimination based on appearance but actively working against it by encouraging diverse perspectives and opinions. Thirdly, organizations should prioritize diversity training that helps staff members become aware of their own unconscious biases. By doing so, they can create a more inclusive environment where everyone feels valued and respected regardless of their perceived physical traits.

Leaders must recognize that such biases exist within their ranks and take steps to eliminate them, such as providing equal opportunities for all team members.

This research highlights the need for greater awareness and prevention strategies against sexualized perception in workplace settings. It emphasizes how perceptions about sex and gender can impact professional relationships, leading to unfair treatment and reduced productivity among employees. Moving forward, organizations must strive to promote equality and fairness while fostering healthy work environments that value diversity and individual contributions equally.

In what ways does sexualized perception modify perceptions of fairness, equity, and justice in workplace evaluations?

One study showed that women who perceived themselves as sexually attractive earned 7% higher salaries than those who did not (Kalra, 2016). The researchers attributed this effect to perceptions of competence. Specifically, they suggested that female employees who believe their appearance affects their job performance may be more likely to negotiate for high compensation because they have confidence in their abilities.

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