Behind the Scenes: All-Female Editorial Team
Unusually for its genre, 18 Magazine was produced by an editorial team composed largely of women. The creative director, chief editor, and lead photographer during its most successful period were all women with backgrounds in art direction and fashion. This female-led perspective shaped the magazine's visual tone: models were rarely objectified or posed in overtly submissive ways. Instead, there was an emphasis on playful self-expression, natural movement, and comfortable sensuality—elements that resonated with both male and female readers.
The magazine focused primarily on street style photography featuring real people on the streets of New York City, with occasional glamorous studio shoots and celebrity profiles mixed in. It was known for its eclectic mix of high and low fashion, as well as for pushing boundaries in terms of sexuality and nudity. One issue featured a cover model clad only in body paint, while another featured a close-up shot of a woman's crotch.
The magazine's popularity soared in the late 20000s, thanks to its unique aesthetic and focus on storytelling. Models were often interviewed about their lives, families, and interests outside of the industry, creating a more relatable connection between them and the audience. 18 Magazine also showcased a diverse range of body types and ethnicities, reflecting the increasing demand for inclusivity in fashion media.
Despite being a commercial success, 18 Magazine faced criticism from some corners of the industry for its explicit content and unconventional approach. Some believed it was too provocative or even exploitative, particularly given its frequent use of nude and semi-nude imagery. However, many fans praised the magazine for its boldness and refreshing perspective on beauty and sex.
Today, 18 Magazine is no longer in print, but its legacy continues to inspire designers, photographers, and creatives around the world. Its impact can be seen in the growing number of female-led publications and brands that are challenging traditional notions of femininity and desirability in fashion media.