The purpose of this article is to explore how makeup affects nonverbal communication of sexual interest or relational availability. Nonverbal cues are important in conveying attraction and interest between individuals because they can be difficult to fake or misinterpret. Makeup enhances these cues, but it also has limitations. In Western culture, makeup is often associated with femininity, and women who wear more makeup are viewed as more attractive than those who do not. This suggests that makeup may facilitate nonverbal communication of sexual interest.
Research shows that men find natural faces most appealing, and makeup may signal unattractiveness in certain contexts.
The relationship between makeup and nonverbal communication of sexual interest is complicated.
Makeup colors and styles can convey different messages. Red lips suggest sexuality, while neutral eyeshadow may indicate approachability. Bright lipstick and highlighter draw attention to the mouth and cheekbones, indicating youthfulness and health. Contouring highlights facial features and creates a polished look, which implies confidence and professionalism. But makeup also has cultural implications. Some cultures view excessive makeup as provocative or immoral, and some men dislike it on women.
Social media influencers have popularized highly stylized looks, leading many people to believe that wearing less makeup is "natural".
In terms of relational availability, makeup may signal openness to intimacy. Highlighted eyebrows may imply attentiveness, while blushed cheeks and rosy lips create an inviting appearance.
Makeup can reinforce physical and emotional connection by creating a more attractive appearance and enhancing positive nonverbal cues.
It should be used carefully since too much makeup can come across as unapproachable or artificial. In addition, makeup use varies widely among individuals and situations, so its impact on nonverbal communication depends on context.
Makeup facilitates nonverbal communication of sexual interest and relational availability to varying degrees depending on the individual, culture, and situation. Its effects are complex and multifaceted, and they must be interpreted within their cultural and social context. It is important for people to understand how makeup affects others' perceptions in order to communicate effectively and authentically.
To what extent does makeup facilitate nonverbal communication of sexual interest or relational availability?
Makeup is often used by women as an accessory to enhance their physical appearance, but also to convey certain messages. Research suggests that makeup can be used as a signal of romantic availability, especially when it comes to eye makeup colors. Bright eye shadow colors are associated with femininity, which may suggest romantic availability (McDaniel & Cunningham, 1986).