Integration with Podcasting
Podcasting is a new way to communicate ideas and entertain people while they're doing something else. It takes advantage of advances in technology that enable easy recording and distribution of sound files. In this context, it also means adding podcasting to your website or other online medium.
Podcasting requires an audio file recorded for listening later, typically through mobile devices or computer speakers. The file must be encoded with metadata so software can index its contents for discovery and playback. There are many ways to record a podcast but most involve using a microphone connected to a computer via USB cable. You may need additional hardware to make high quality recordings if you want professional results. Once recorded, the file needs editing and processing before publishing it.
Podcasts extend brand reach into audio media. You might have started a blog about fashion trends and found yourself wanting to add more video content. Now you decide to start a podcast on fashion design which features interviews with famous designers. Your listeners learn how to craft clothing from scratch, sew their own garments, and find inspiration from artists around the world. When people hear these interviews they get hooked on your site! They buy products like shirts or shoes because they love what you say about them. And when they do, they visit your site again for more information. So now your site has multiple revenue streams from one piece of original content.
You can use podcasts to promote affiliate sales too. Imagine having a podcast episode where you review the best selling books on Amazon. Each time someone clicks through to buy the book, you earn money. It's like having an ad running 24/7 in front of thousands of potential customers who may never see your regular posts.
If you already run a YouTube channel or Instagram account then adding podcasting makes sense. People follow you for visual content but sometimes they just don't feel like watching videos anymore. Listeners can consume audio while doing chores, working out, commuting, etc., so podcasting expands your audience by offering another way to engage.