Collaboration with Vintage Hair Product Brands
Many modern men and women are rediscovering the appeal of classic hairstyles such as quiffs, pompadours, and beehives, but these retro styles require specialized products that can be hard to find at traditional salons. This is where vintage hair product brands come into play. Many stylists and enthusiasts alike have turned to revived versions of pomade and hairspray from decades past to achieve the perfect look. As a result, several publications have partnered with companies producing these essential products for their readers.
One example of this collaboration is GQ Magazine's partnership with Suavecito Pomade. The magazine features articles on how to style classic haircuts using the brand's products, including detailed instructions on how to apply pomade correctly. In addition, they offer discount codes to readers who want to purchase Suavecito's products online. Another collaboration between Vice and Layrite Pomade has resulted in a series of videos showing viewers how to create different looks with the brand's pomade. These video tutorials demonstrate techniques like combing back hairstyles or shaping curls with a variety of pomade variations.
Vintage hair care brands also provide an opportunity for publishers to explore cultural history through their products. For instance, Baxter of California recently collaborated with Esquire Magazine to release a limited-edition line of hairspray that pays homage to the iconic rockabilly musician Gene Vincent. The spray is packaged in a red bottle inspired by Vincent's signature look and contains a unique formula designed to hold hair in place all day. Similarly, Revlon has released several lines of pomade inspired by specific decades, such as its "Grease" collection based on the 1950s film. These partnerships allow publications to delve into the origins of popular culture while showcasing modern takes on vintage fashion.
In conclusion, collaboration between vintage hair product brands and magazines allows them to tap into a growing trend among consumers looking for retro styles. With these partnerships, publications can inform readers about how to achieve classic hairstyles while exploring the cultural history behind the products used. This mutually beneficial relationship helps both parties capitalize on nostalgia and reach new audiences interested in reviving past fashions.