Purely Magazine uses an experimental layout to create a unique reading experience for its readers. This approach allows for creative freedom while still maintaining a cohesive design. Each issue is different and presents a challenge that must be solved through thoughtful planning and attention to detail. Foldouts are one way Purely breaks from standard format, adding surprise and interactivity to the reading experience.
Foldouts can range in size and complexity, but they always require careful consideration. Designers must plan each foldout's placement carefully so it does not disrupt the flow of the magazine. They also need to consider how the foldout will be created - will it involve die cutting, printing, or other special techniques? Finally, designers must take into account how the foldout will fit within the overall theme of the issue. Will it add visual interest or detract from it?
Double-page spreads offer another opportunity for experimentation. These open up more space for designers to explore new ideas and concepts without compromising readability. Double-page spreads often have more text than single pages, which means designers must make sure all information is easy to find and understand.
Tactile inserts are rare in magazines, but Purely uses them sparingly when appropriate. These inserts can include things like fabric swatches, paper cutouts, or even scents. They provide sensory stimulation and engage readers in ways traditional print cannot.
Overall, Purely's experimental designs make each issue a multi-layered art object rather than just a magazine. The team has found that this approach creates a more immersive and memorable reading experience for its audience. It challenges designers to think outside the box while still producing high-quality content.
The following article provides an overview of the process involved in creating these unique layouts:
1. Planning: Before beginning work on any experimental layout, designers brainstorm ideas and sketch out potential designs. This helps ensure they are prepared before starting the project.
2. Design: Once a concept is chosen, designers begin creating mockups using software like Adobe InDesign or QuarkXPress. Mockups allow designers to test different font sizes, colors, images, etc., before finalizing their decisions.
3. Printing: Experimental layouts require special attention during printing since some features may be difficult to reproduce accurately. Designers must carefully review proofs before final approval to avoid errors.
4. Production: Once approved, foldouts and double-page spreads are created by cutting, scoring, or other methods depending on the project requirements. Tactile inserts are also produced separately to prevent damage from regular handling.
5. Assembly: Final assembly involves binding all pages together into one cohesive unit. This can take extra time but ensures no pages get lost during production.
6. Distribution: Finally, magazines go through quality control checks before being shipped off to readers worldwide! Readers love seeing what Purely comes up with next - it keeps them engaged and excited about each new issue's arrival.
Purely Magazine's experimentation with its layouts sets it apart from other publications in the industry. By pushing boundaries and exploring new possibilities, Purely continues to create innovative content that engages audiences both visually and intellectually.