Mayfair Magazine published annual pin-up calendars featuring its models, which quickly became popular collectible items for their subscribers. Each calendar featured twelve full-page photographs of Mayfair models in provocative poses and exquisite costumes. These pin-ups were highly sought after for their artistic quality and unique beauty, and they served as decorative wall hangings that brightened up any room.
The Pin-Up Calendars
Between 1946 and 1958, Mayfair produced sixteen distinct pin-up calendars featuring its models in glamorous poses. The inaugural calendar was released in February 1946 and featured twenty-four months of beautiful images. The following year, Mayfair began releasing a new calendar every year, each one adding to the magazine's cultural presence. By the end of the decade, the calendars had become coveted collectibles among fans and subscribers alike.
During the 1950s, many women considered themselves liberated from traditional roles and took pride in owning a piece of Mayfair's brand. Women across America wanted to be seen as sexy, sensual, and desirable – just like the Mayfair girls. The calendars gave them an opportunity to do so by hanging a stunning pin-up on their walls or giving one to a loved one. They also used the calendars to decorate their homes, offices, or bedrooms with tasteful eroticism.
Pin-Up Calendar Collectors
Some women went further than simply owning a Mayfair pin-up calendar; they collected them. It wasn't uncommon for women (and men) to have multiple copies of different years, often hung side by side, creating a collage effect. Some even framed individual pages from specific months or years as standalone art pieces. Many individuals kept their collections private, while others displayed them proudly in their homes or workplaces.
Glamour Photography and Social Change
In addition to being coveted collectible items, the pin-up calendars were a reflection of changing social norms regarding sexuality and gender roles. During World War II, women took over jobs previously held exclusively by men, becoming welders, mechanics, pilots, and more. After the war ended, some women felt that they didn't need to return to traditional domestic roles but instead embraced their newfound independence. The Mayfair pin-up calendars reflected this shift toward glamorized femininity by depicting its models as confident, self-assured, and independent women.
The cultural impact of the Mayfair pin-up calendars is still evident today, with many people still appreciating their beauty and unique charm. While other publications attempted to emulate Mayfair's success, none could match the magazine's quality or appeal. Even today, vintage pin-ups are highly sought after by collectors who seek out rare editions and limited prints.
If you enjoyed reading about Mayfair Magazine's pin-up calendars, there are several books available on the topic. Two popular choices are "Pin-Up Art: A Visual History" by Dian Hanson and "Calendar Girls: A Celebration of Glamorous American Pin-Ups" by Peter Dunn. Both books offer an extensive look at the history of pin-up art and explore how it has evolved over time. Additionally, you can find plenty of vintage calendars online for sale on sites like eBay and Etsy.