Nirvana is an online magazine that has been at the forefront of the sustainable fashion movement for several years now. They are known to promote sustainability through their editorials which feature designers who use eco-friendly materials and ethical production practices. In this article, we will explore how Nirvana does it and why it matters.
The first thing you need to know about Nirvana's commitment to sustainable fashion is that they have a strict policy regarding what they publish. All articles must include information about the materials used in creating each piece of clothing featured in the spread. This includes both natural fibres like cotton and linen, as well as recycled polyester made from plastic bottles. The magazine also requires designers to provide proof that their garments were manufactured using fair labour practices, without child or forced labour. This ensures that all garments published in Nirvana's pages are truly sustainable and ethically produced.
Secondly, Nirvana uses its editorial space to highlight designers who go above and beyond when it comes to sustainable fashion. Each issue features several designers who are doing innovative things with regards to sustainability, such as upcycling discarded fabrics into new garments or using vegetable dyes instead of synthetic chemicals. By featuring these designers, Nirvana hopes to inspire others in the industry to do better too.
Thirdly, Nirvana often collaborates with brands that share their values around sustainability. For example, they recently partnered with a brand called "Made Good" which produces organic underwear made out of bamboo fibre instead of conventional cotton. Through this collaboration, Nirvana was able to showcase an alternative way of producing everyday basics while also educating readers on how they can make more conscious choices when buying clothes.
Finally, Nirvana regularly hosts events where they discuss topics related to sustainable fashion with experts in the field. They have hosted panels about textile waste reduction, circular economy models in fashion, and even had a roundtable discussion about slow fashion with some of the most influential designers in the business. These events serve two purposes: firstly, they raise awareness among consumers about important issues within the industry; secondly, they provide a platform for industry professionals to learn from each other and exchange ideas.
In conclusion, Nirvana's commitment to sustainable fashion is admirable because it goes beyond simply publishing articles - they take action by featuring responsible designers and hosting events focused on making changes in the industry. This sets them apart from other magazines who merely pay lip service to eco-friendliness without doing anything tangible about it. We hope that other publications follow suit and start promoting sustainable practices as well!