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MEDIA REPRESENTATION AND ITS IMPACT ON PEER ATTITUDES TOWARDS ALLYSHIP: HOW MOVIES AND NEWS COVERAGE CAN SHAPE BEHAVIOR

How does media representation of allyship influence peer attitudes and social behavior?

"allyship" is an active, consistent, and intentional process of building relationships between people who have different identities based on race, ethnicity, gender, ability, sexual orientation, socioeconomic status, religion, etc., for the purpose of creating a society that is more equitable and inclusive. Allies are individuals who acknowledge their privileges and work to dismantle systems of oppression while supporting the struggles of marginalized groups. The media plays a significant role in shaping public perceptions and attitudes towards various issues, including allyship. This article will explore how media representations of allyship can affect peers' attitudes and behaviors.

One way that the media influences peers' attitudes about allyship is through the portrayal of real-life stories. In recent years, there has been an increase in news coverage of white people standing up against racism or other forms of discrimination, such as the Black Lives Matter movement and MeToo campaign. These stories humanize the struggle of minorities and inspire empathy among viewers. By presenting examples of people actively engaging with social justice movements, the media encourages others to do the same.

Seeing a video of a white person confronting someone who uses racial slurs may make a viewer feel empowered to speak out against similar situations.

Reading about successful strategies used by activists can provide insights into effective ways to challenge power structures.

The media also shapes peer attitudes through fictional storytelling. Television shows and movies often feature characters who stand up for marginalized communities, showing audiences that it is possible to be an ally even if one does not face discrimination oneself.

The movie "Hidden Figures" tells the true story of three African American women mathematicians who worked at NASA during the civil rights era. The film highlights the importance of allies and emphasizes that anyone can contribute to positive change. Similarly, books like "The Hate U Give" depict the struggles of young black girls navigating a predominantly white school system, demonstrating the need for white students to become allies.

Another way the media influences peer attitudes towards allyship is by showcasing celebrities who advocate for social justice causes.

In 2019, Ellen DeGeneres launched the Be Kind Campaign, promoting kindness and compassion online. This campaign has garnered millions of views and inspired individuals to take action on issues such as bullying and racism. Celebrity endorsements of allyship have the potential to reach vast audiences and inspire people to join the movement.

The media's portrayal of allies as heroes or saviors can shape peers' perceptions of what it means to be an ally. When media outlets celebrate those who speak out against injustice, it reinforces the idea that being an ally requires courageous acts.

This narrative can lead to overgeneralization, whereby some individuals feel that they must perform extraordinary actions to qualify as allies. It also implies that marginalized groups cannot help themselves without outside intervention, which is not necessarily true.

The media plays a significant role in shaping public perceptions about allyship and its potential impact on society. By sharing real-life stories, fictional characters, and celebrity examples, the media highlights the importance of active involvement in movements and challenging power structures. Nevertheless, it's crucial to remember that becoming an effective ally requires more than just speaking up or making bold statements; it involves long-term commitment and a willingness to learn from others.

How does media representation of allyship influence peer attitudes and social behavior?

The representation of allies in the media has an impact on peers' attitudes and behaviors towards marginalized groups. When allies are portrayed as individuals who are actively involved in advocating for equality and justice, it inspires others to become active themselves. This can lead to increased awareness and understanding of systemic issues that may affect those who belong to marginalized groups.

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