Mayfair was one of the most popular adult magazines in the United States during its peak years, featuring softcore pornography that blended with high-end photography and literary quality writing. Its creators understood that their readers desired more than just pictures of nude women; they wanted stories, poetry, and imagery that would stimulate their minds while titillating their senses. This commitment to artistic presentation was what set Mayfair apart from the competition.
The magazine's founder, Fred Rosen, had a vision for something different when he launched his publication in 1965. He believed that an erotic magazine could be both beautiful and meaningful, providing a unique experience for readers who craved visual and emotional stimulation. He hired talented writers, photographers, and artists to create content that pushed boundaries and challenged convention.
One example of this commitment is seen in the cover art. Instead of using standard pinup images of scantily clad models, Mayfair featured works of art such as Renoir's "Dance at Bougival," which depicted a couple dancing together intimately. The choice of painting evoked feelings of romance and passion, while still being tastefully suggestive. This approach helped the magazine appeal to a wider audience beyond those interested solely in explicit content.
Inside each issue, readers found stories that explored love, lust, jealousy, infidelity, and other relatable topics. Some pieces were even written by established authors like John Updike and Norman Mailer. These stories went far beyond simple descriptions of sex acts - they touched on deeper themes related to human nature and relationships. For instance, one story titled "The Lover" told the tale of two people who meet unexpectedly and fall into a passionate affair despite obstacles. Another piece, "Eroticism", described how our cultural obsession with it can blind us to its true meaning.
Mayfair was also known for its use of high-end photography featuring celebrities like Marilyn Monroe and Kim Basinger. While these shots may have been risque, they were always done tastefully and with an eye towards beauty rather than exploitation. The magazine featured models in elegant settings or staged scenarios that added context and depth to their nude photos.
Ultimately, Mayfair's success came down to its commitment to presenting erotic material in a way that appealed to both mind and body. It understood that its readers wanted more than just images; they craved emotional connection as well. By balancing sensual imagery with thoughtful writing and artistic design, Mayfair became a must-read publication for many adults during its heyday.