The relationship between fashion and eroticism has been an enduring one throughout history, with many designers drawing inspiration from the latter to create unique and intriguing designs. One such designer was John Fox, who revolutionized the industry with his groundbreaking editorial work in the 1960s and 70s. Born in London in 1928, Fox studied at Central St Martins School of Art and Design before becoming a freelance illustrator for publications like Harper's Bazaar and Vogue. In 1963 he launched his own magazine, The Face, which quickly became known for its avant-garde fashion photography and groundbreaking layouts.
Fox's work blurred the line between high fashion and erotica, featuring models posed provocatively in lingerie and other sensual clothing. His shoots were often shot in surreal settings, such as desert landscapes or underwater scenes, that added to the dreamlike quality of the images. This bold approach captured the attention of readers around the world, and The Face soon became one of the most popular magazines in Europe.
One of Fox's most famous editorials featured model Kate Moss in a red lace bodysuit and sheer tights, surrounded by flowers and candles. Another showcased model Twiggy wearing nothing but a feather boa and gloves, while another had model Jean Shrimpton lying nude on a beach. These spreads not only challenged conventional ideas about fashion but also pushed boundaries when it came to sexuality and gender roles. They helped to redefine what could be considered sexy and desirable, paving the way for more daring designs in both fashion and advertising.
As well as influencing fashion designers, Fox's work also had an impact on the wider culture. His use of provocative imagery helped to normalize discussions around sex and intimacy, breaking down taboos and encouraging people to explore their own desires. He was ahead of his time in recognizing the power of visual media to influence society, and his legacy continues to this day.
Today, fashion and eroticism are closely linked, with many designers using elements of the latter to create striking designs. From Gucci's 'sex appeal' campaign to Versace's 1992 collection featuring models wearing nothing but gold chains, the industry has embraced sensuality and provocation. But none have done so with quite the same flair or originality as John Fox. His innovative approach to fashion photography continues to inspire and influence artists today, cementing his place in history as one of the most important figures in the field.
Overall, John Fox's editorial work blurred the lines between high fashion and erotica, creating stunning and provocative images that continue to inspire and influence the world of fashion today.