Vintage magazine collecting has become an increasingly popular hobby among enthusiasts who appreciate the artwork and history behind these rare publications. One particular area of interest is excavated issues, which refers to old copies that have been unearthed from storage facilities, attics, basements, garages, and other locations after years of being forgotten. These issues often feature covers and editions considered collectible due to factors such as their age, scarcity, design, and celebrity appearances. Excavated issues can be valuable investments for both private individuals and vintage magazines stores alike, but they require careful research and consideration before making a purchase.
One example of this is July 1974 issue of Vogue Magazine featuring Lauren Hutton on its cover. This edition became famous when it was featured in the movie American Gigolo starring Richard Gere. Since then, it has become highly sought-after by collectors, fetching upwards of $5000 at auction. Another notable excavated issue is February 19777's Harper's Bazaar, which features model Christie Brinkley on the front page. The iconic image has become synonymous with Brinkley and is now considered one of the most recognizable fashion photos of all time. It too commands high prices at auctions, sometimes reaching $2,0000 or more.
However, not every excavated issue will hold such value. Some may only be worth a few dollars depending on condition, publication year, and edition quality. For instance, an excavated May 1963 issue of Playboy featuring Marilyn Monroe may sell for as little as $30 despite its historical significance. In contrast, a pristine copy of the first issue from December 1953 could go for several thousand dollars. The key is knowing what makes an issue desirable to collectors and being able to evaluate its condition accurately.
To find rare vintage issues, collectors typically scour antique shops, flea markets, online auction sites, estate sales, and even dumpsters outside print facilities. They must also keep abreast of trends and news related to their favorite publications to identify new finds quickly. Additionally, they should consider factors like magazine size, paper type, binding methods, cover design, printing errors, and other unique characteristics that can impact value. Some collectors even specialize in specific genres, such as sports magazines or celebrity gossip rags, making them experts in their field.
Ultimately, the rare vintage issues market requires extensive research, patience, and a keen eye for detail. While it can provide opportunities for profit, success depends on careful planning and execution. Those who take the time to learn about this hobby and invest wisely can enjoy a rewarding and fulfilling pursuit that connects them with history and artistry.