FHM Frequently Partnered with Fashion Brands Collaborations
FHM frequently partnered with fashion brands collaborations to gain recognition as a style authority. This was evident in its feature articles about trends, models, designers, celebrity stylists, clothing stores, accessories, shoes, perfumes, colognes, cosmetics, jewelry, watches, sunglasses, and other products that had become popular among male consumers.
The publication worked closely with top names like Calvin Klein, Tommy Hilfiger, Hugo Boss, Giorgio Armani, Dolce & Gabbana, Emporio Armani, and Versace. It also featured international runway shows such as Milan Fashion Week, Paris Fashion Week, London Collections Men's, and New York Fashion Week. These provided readers with insights into upcoming styles, new collections, designs, and materials used by famous brands.
The magazine covered topics such as classic menswear staples, casual wear, formal attire, suits for weddings or business meetings, tailoring tips, how to dress for specific occasions, men's grooming and hygiene habits, lifestyle choices related to fashion, fitness routines, diets, etc. They also highlighted how certain items complemented each other or were worn together by celebrities or influencers.
One example is an article titled 'Best Fashion Essentials Every Man Should Own'. It showcased basic pieces every man should have in his wardrobe: jeans, leather jacket, white shirt, navy blazer, Oxford shoes, belt, cufflinks, tie clip, pocket square, necklace, bracelet, watch, cufflinks, pen, and wallet. It described the benefits of these accessories and explained why they were must-haves in any wardrobe.
FHM frequently partnered with luxury brands too.
It featured a guide on expensive products like Rolex watches, Cartier jewelry, Louis Vuitton bags, Prada shoes, Hermès scarves, Moncler jackets, Burberry trench coats, Ralph Lauren polo shirts, Gucci loafers, Versace sunglasses, and Dolce & Gabbana perfumes. The article discussed their history, material composition, quality standards, design features, customer reviews, prices, and where to buy them online/in stores.
The magazine also wrote about underground streetwear trends that gained traction among urban youth culture. These included high-top sneakers, baggy pants, hoodies, bomber jackets, snapback caps, graphic tees, skinny jeans, leggings, athletic wear, and other items worn by hip hop artists and sports personalities.
FHM's fashion collaborations made it stand out from competitors by providing readers with in-depth information about styles, designers, materials, production processes, price ranges, and retail locations. This helped establish its reputation as an authoritative resource for all things related to men's style and lifestyle choices.: