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HOW TIKTOK EROTIC VIRALITY IMPACTS PEER GROUP NORMS AMONGST YOUNG USERS enIT FR DE PL PT RU JA CN ES

How does TikTok erotic virality affect internalization of performative relational norms among young users and peer groups?

The concept of erotic virality has gained popularity recently due to its connection to social media platforms like TikTok. It refers to the spread of explicit sexual content through online networks, which can have significant consequences for young people's perceptions of intimate relationships. On TikTok, users create short videos that capture moments of their everyday lives, including personal interactions with others. Many of these videos are shared publicly and often go viral, reaching millions of viewers worldwide. The spread of this content can shape young people's expectations about what is "normal" in relationships and influence how they behave in real life.

If they see couples performing sexually suggestive acts in a video, they may start to believe that such behavior is expected in all romantic partnerships. This could lead them to pressure their partners into engaging in similar activities or feeling guilty when refusing to do so.

If they see peers engage in risky sexual behaviors, they may be more likely to mimic them without fully understanding the potential dangers involved.

The rise of erotic virality on TikTok poses a risk to young users' health and well-being by promoting unrealistic relationship expectations and encouraging unsafe practices.

To better understand this phenomenon, we must examine the various ways it manifests itself on the platform. One common trend involves the sharing of "sexting" messages between two or more individuals. These messages often contain sexually explicit language or images that are meant to arouse the receiver. When these messages become popularized, they can set new norms for what is considered desirable in relationships. Young people who participate in sexting may feel pressured to meet those standards, even if they are not comfortable with them. This could lead to negative consequences like anxiety, low self-esteem, or harmful behaviors like sending unwanted photos or videos. Another issue related to erotic virality is the normalization of polyamorous relationships. Many TikTok creators share videos showcasing open relationships where multiple partners are intimate together. While this may seem liberating at first glance, it can create confusion and chaos for young viewers who have limited experience with nontraditional arrangements. They might try to emulate such behavior without fully grasping its implications or considering their own feelings and boundaries.

Some users engage in "sextortion," which involves blackmailing others into sharing explicit material online. This practice is highly problematic since it exploits vulnerable individuals and can result in lasting trauma. All of these examples highlight how TikTok's culture of erotic virality can impact youth mental health and relationship dynamics.

Educators, parents, and guardians need to be aware of the potential risks associated with this phenomenon. They should work together to ensure that young people receive accurate information about healthy sexuality and safe practices. School programs should include age-appropriate education on consent, communication, and boundary setting. Parents must talk openly with their children about online safety and encourage them to approach relationships with caution.

Reducing erotic virality on social media will require changes at the platform level as well. TikTok should implement stricter content moderation policies and prioritize user privacy and security. By addressing these issues collectively, we can help young people navigate digital spaces safely and responsibly.

How does TikTok erotic virality affect internalization of performative relational norms among young users and peer groups?

"Young people's usage of the social media platform TikTok has been on the rise for years now, especially with its growing popularity amongst Gen Z users. One trend that has emerged is the phenomenon of "erotic virality", where videos featuring sexual content are shared widely across the platform and gain millions of views.

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