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HOW THE METOO MOVEMENT CHANGED MENS MAGAZINES: A LOOK AT THE NEW ERA OF RESPECTFUL PORTRAYALS OF WOMEN enIT FR DE PL TR PT RU AR JA CN ES

Female sexuality is one of the most taboo subjects in modern society. For centuries, women have been shamed for their desires and needs.

Recent social movements like MeToo have challenged these norms and helped bring about positive changes. One such example can be seen in the way men's magazines approach female objectification and representation.

Men's magazines have historically featured scantily clad women on their covers to sell copies. But thanks to the MeToo movement, publishers are rethinking how they depict women. The push towards more respectful and nuanced portrayals has led to a shift in attitudes within the magazine industry.

In the past, FHM was known for its unabashed objectification of women. Its covers often featured half-naked models with come-hither looks that objectified them as sex objects rather than individuals. This approach was commonplace among many other publications as well. But after the MeToo movement took off, things began to change. Suddenly, editors had to think twice before publishing provocative images or articles that could be seen as exploitative.

The effects of this new attitude were felt throughout the industry. Other magazines started adopting more responsible practices as well. Cosmopolitan, for instance, has become more inclusive by featuring diverse body types and celebrating female empowerment. Maxim, meanwhile, has focused on content that promotes healthy relationships rather than one-night stands.

FHM, however, is perhaps the most prominent example of a publication that changed its approach due to MeToo. In 2018, it ceased printing its monthly issues and transitioned into an online-only platform. While some may argue that this decision was financial rather than philosophical, there can be no denying the impact of the social movement on the magazine's editorial policies.

The MeToo movement has helped bring about positive changes in the way men's magazines portray women. It's not just about being politically correct; it's also about creating a culture where women are treated as people instead of commodities. The long-term effects of these shifts remain to be seen but what is clear is that they are having a profound impact on how we view sexuality and gender roles today.

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