Sexualization is the process of making something sexual or treating it like a sexual object. Sexualized communication refers to messages that contain sexual content or suggestive images. It can occur verbally, nonverbally, or both. People who are more comfortable communicating about sex may be less likely to engage in risky behaviors such as sharing ideas for new products or services. This could negatively affect their career growth.
The effect of sexualized communication on employees' willingness to innovate or take professional risks depends on several factors. First, the intensity of the message matters. Messages containing sexual language tend to elicit stronger reactions than those that do not. Employees who receive strong messages from supervisors might feel embarrassed or uncomfortable, which could reduce their willingness to speak up. In addition, people who experience sexual harassment often avoid taking risks because they fear punishment or retaliation. Second, the context also influences how sexualized messages affect employee behavior.
If employees believe their bosses have a history of sexual misconduct, they may be reluctant to voice opinions even when no explicit threats have been made.
Individual differences matter too. Some individuals may react positively to sexualized messages, while others may find them offensive. These differences mean that sexualized messages may either encourage or discourage creativity, depending on the recipient's perception.
Researchers have found that sexualized communication is common in many workplaces. It appears especially prevalent in industries where employees must interact with clients or customers frequently, such as sales and marketing.
It has become increasingly common elsewhere due to technology advances, like social media platforms. The presence of these technologies has created more opportunities for anonymous encounters between coworkers, creating a fertile environment for sexualization. Unfortunately, this trend can lead to sexual assault and other forms of abuse. It also reduces productivity by making employees less likely to take chances on new ideas.
To avoid negative outcomes associated with sexualized communication, employers should educate managers about the potential pitfalls of such messaging. They should also ensure that all employees receive adequate training regarding appropriate workplace behavior and know what actions constitute sexual harassment. Employees should understand that they can report violations without fear of retribution. Managers should be held accountable for any sexual harassment occurring under their watch. Organizations need to create a culture where everyone feels safe expressing themselves without worrying about being judged for their opinions or experiences.
Policies should prohibit sending sexualized messages via electronic communications (e.g., email) to maintain professionalism at all times.
How does sexualized communication impact employees' willingness to innovate or take professional risks?
Sexualized communication can have various negative effects on employee behavior at work. Specifically, it can lead employees to feel disrespected, intimidated, embarrassed, or humiliated if they are not comfortable with that type of language. This can create a hostile work environment and make them less likely to want to participate fully in work activities or offer new ideas.