There are numerous ways that influencers can influence people's behavior, attitudes, opinions, and beliefs.
There is evidence to suggest that they have also been used to promote and glamorize sexual activity, which may be harmful for some viewers who may find themselves feeling pressured to act likewise in order to fit into social norms or standards of attractiveness. This paper will examine this phenomenon in depth and discuss its potential effects on individual mental health and wellbeing.
Online platforms such as Instagram, TikTok, YouTube, Facebook, Twitter, Snapchat, and others have become increasingly popular among teenagers and young adults who consume large amounts of content daily. They watch videos featuring celebrities and influencers promoting fashion, lifestyle, travel, beauty products, etc., but they also see them engaging in erotic activities like stripteases, making out, or simulating sex acts. Many influencers post sexy images of themselves or participate in online challenges involving nudity or intimacy. Some even do live streams where they interact with their followers while half-naked or completely undressed. This trend has created a new normal regarding what constitutes appropriate behavior within society.
The content creators' aim is to grab attention from viewers and gain more followers, likes, comments, and subscriptions. Therefore, many influencers feel compelled to portray an idealized version of themselves by emphasizing their physical appearance and sexual appeal instead of focusing on other aspects of life. As a result, these people are often viewed as role models or aspirational figures who set unrealistic expectations that can damage one's self-esteem if not met.
Individuals tend to compare themselves negatively against the influencers they admire without realizing how much editing goes into producing these posts. Such comparisons create feelings of anxiety or low self-worth because most people cannot achieve such high standards without undergoing plastic surgery, dieting, makeup, hair styling, or photoshop manipulation. Moreover, some influencers use drugs, alcohol, or sex toys during their performances, which may influence viewers into trying similar things. In extreme cases, this could lead to risky behaviors such as unsafe sex, STDs/STIs transmission, teenage pregnancy, eating disorders, addictions, and mental health issues like depression, body dysmorphia, and suicidal ideation.
While it is natural for people to explore their bodies and sexuality at a young age, it is essential to understand that every individual should do so safely and responsibly. Sexual education should be provided in schools and parents should talk openly with their children about safe practices and boundaries. It would help if you taught them to critically interpret the messages displayed online rather than blindly following trends promoted by celebrities. Parents need to monitor what apps kids are using and discuss any content they find problematic. Adults also need to model appropriate behavior in front of their kids and seek professional advice when needed.
To what extent do online influencers and content normalize sexual behaviors, and how do individuals critically interpret these messages?
Influencer marketing is an increasingly popular form of digital advertising that leverages social media platforms to promote products and services through endorsements from celebrities, industry leaders, and other influencers with large followings. One potential downside to this trend is the way it can impact people's perceptions and attitudes towards various topics, including sexual behavior.