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HOW GENDER AND SEXUALITY ARE REPRESENTED IN POPULAR CULTURE: A LOOK AT COMING OUT STORYTELLING AND ADVERTISING enIT FR DE PL TR PT RU AR CN ES

2 min read Queer

There has been a surge of media attention given to issues surrounding gender and sexuality, particularly regarding the LGBT community. This has led to an increase in awareness and acceptance of queer identities, but also raises important questions about how these identities are represented in popular culture. Specifically, it is interesting to examine how popular culture mediates between activism and entertainment in depicting LGBT lives. One way this can be seen is through the use of tropes such as coming out stories, which have become increasingly common in television shows and movies. These narratives often center around characters who struggle to come to terms with their identity, and eventually find themselves accepted by those close to them. While these storylines may seem empowering on the surface, they can also perpetuate harmful stereotypes about what it means to be gay, lesbian, bisexual, or transgender.

Many coming out stories portray queer individuals as outspoken, flamboyant, or sexually promiscuous - characteristics that do not reflect all members of the LGBT community.

Another aspect of popular culture that intersects with activism and entertainment is representation in advertising. Companies like Apple, Google, and Nike have been praised for featuring same-sex couples in their ad campaigns, but some critics argue that this does not go far enough. They point out that these ads still objectify queer people by using them as props to sell products rather than highlighting their individuality and humanity.

There is a lack of diversity within LGBT representation - while white cisgender men are frequently featured, other groups such as trans women of color remain underrepresented. This can reinforce negative stereotypes about queerness and create a false sense of progress in the fight for equality.

There has been an increase in queer-centric programming over the past decade, including shows like 'Orange Is The New Black' and films like 'Moonlight'.

These works often focus on trauma and suffering - topics that can alienate viewers who do not identify as queer. It is important for media makers to consider how their work impacts the larger cultural conversation around gender and sexuality, and strive to create nuanced portrayals that celebrate all aspects of LGBT life. By doing so, they can help break down barriers and contribute to a more inclusive society.

How does popular culture mediate between activism and entertainment in depicting LGBT lives?

In recent decades, television shows like Queer as Folk (20000–2005) and The L Word (2004–2009) have attempted to represent the struggles of gay men and lesbians in their everyday life with varying degrees of success.

#lgbtqia+#queermedia#activisminpopculture#comingoutstories#samesexads#diversityinmedia#queervisibility