The cover model selection process is an important part of the magazine publishing industry that involves several factors such as fan input, editorial judgement, and marketing considerations. It requires careful planning and execution to ensure that the right cover model is chosen for each issue to maximize its sales impact.
One of the key elements in choosing the cover model is fan input, which refers to the feedback from readers who are highly interested in a particular topic or subject matter. Readers may offer their suggestions through social media platforms, email, or direct messages to the magazine's website. Their opinions can be valuable because they know what they want to see on the cover and may even suggest models who have been featured previously in similar magazines. The magazine editor must take into account these suggestions but also look beyond them to find the most appropriate person for the job.
Editorial judgment is another crucial factor in selecting a cover model. This involves assessing the suitability of the potential models based on their features, body type, and previous experience. For example, if the cover story is about fitness, then a model with lean muscles and an athletic build may be preferred over someone with more curves. In addition, the editor needs to consider whether the model has the necessary charisma and personality to capture the attention of readers. They should also evaluate the model's popularity within the industry and how well-known they are among consumers.
Marketing considerations play a significant role in deciding the cover model. Magazines often work with advertisers to promote specific products or services, so it's important to select a cover model who will appeal to the target audience. A model who has appeared in commercials or other ad campaigns may be ideal as they can help boost brand recognition and attract new customers. It's also essential to consider the time of year, as certain seasons require different types of covers. For instance, summer covers may feature swimwear models while winter covers might showcase models wearing winter clothes like fur coats and scarves.
Overall, selecting a cover model is not just about finding someone who looks good but also finding someone who fits with the magazine's content and marketing strategies. It requires careful planning and consideration of various factors to ensure that each issue hits the mark and meets sales targets.