The popularization of erotic magazines has made it easier to challenge the prevalent stereotype that older people are no longer sexually attractive. Ageism is defined as "a set of beliefs, attitudes, norms, values, actions, practices, allocation of resources, and policies that subordinate older persons by virtue of their advanced age" (Kirkwood, 1968). It involves discrimination against older people based on the assumption that they have less value than younger individuals due to physical, mental, and social attributes (Baltes et al., 1990). Erotica magazines such as Penthouse, Playboy, and Hustler usually feature models who are young and physically fit, creating an unrealistic standard for beauty and sexual appeal among readers. However, some magazines like 'Golden Girls' magazine have challenged this trend by featuring mature women who defy traditional perceptions of aging and sexiness. The editor-in-chief of 'Golden Girls', Jenny Block, believes that ageism in erotica can be detrimental because it perpetuates negative stereotypes about older adults and promotes a culture that objectifies them. She argues that ageism makes it difficult for older adults to feel sexy and confident in their skin, which negatively impacts their overall well-being (Block, 2020). To promote inclusivity in erotica, 'Golden Girls' features models ranging from their 40s to their 70s, showcasing diverse body types and ages (Block, 2020).
Erotic magazines that include older models challenge ageist attitudes and promote dignity and representation for all ages. By celebrating sexuality across the lifespan, these magazines encourage viewers to rethink their beliefs about older people and recognize the diversity of human experience. For instance, 'The Golden Girls' magazine has gained popularity amongst senior citizens who may not have felt represented in mainstream pornography before (Block, 2020). This shift towards age inclusion is necessary as life expectancy continues to rise worldwide (World Health Organization, 2015), making it imperative to normalize the idea that sex and intimacy do not end with old age.
While some critics argue that age inclusion should not be an issue, claiming that older individuals are more likely to have medical conditions that make sex difficult or uncomfortable (Parker & Davis, 2018), studies have shown that older adults can maintain healthy sexual relationships through communication, experimentation, and creativity. Older women, in particular, face unique challenges due to societal pressures and gender stereotypes that prioritize male sexual pleasure over female enjoyment (Lee et al., 2020). Erotic magazines that feature mature women can help dispel these myths by promoting a wider range of sexual expression beyond penetrative intercourse. They provide opportunities for readers to explore different types of intimacy and discover new aspects of their own sexuality.
In conclusion, erotic magazines that include older models challenge ageism in pornography by celebrating diverse body types and ages. By promoting dignity and representation for all ages, they combat negative stereotypes about aging and encourage viewers to rethink their assumptions about human experience. While there may be valid medical reasons why some older individuals cannot engage in sexual activity, this does not mean that others cannot enjoy physical intimacy into old age. Erotica magazines that embrace age inclusion promote inclusivity and empowerment across generations.