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HOW DOES ATTRACTION AFFECT MORAL DECISIONMAKING: UNDERSTANDING THE ROLE OF COMPATIBILITY & PHYSICAL ATTRACTIVENESS

How does attraction influence our perception of morality? This is an intriguing question that has been studied extensively by psychologists and sociologists. When it comes to moral choices, there are certain principles that guide our decision-making process.

Research shows that these principles can be altered when attraction enters the equation. Attraction refers to a strong emotional bond between two people based on physical attractiveness, mutual interest, similarity, compatibility, and other factors. In this article, I will explore how attraction affects the criteria by which individuals assess ethical decisions.

Attraction can lead to reduced attention to moral considerations. Research suggests that when someone finds another person attractive, they tend to focus more on the positive aspects of their behavior and ignore negative ones.

If a woman finds a man attractive, she may overlook his immoral actions such as cheating or lying because she wants to maintain her romantic relationship with him. Similarly, if a boss likes an employee, he may turn a blind eye to unethical behaviors like stealing company property. This phenomenon is called cognitive dissonance. People experience cognitive dissonance when they hold conflicting beliefs, values, or ideas. To reduce dissonance, they often rationalize or justify their actions in ways that make them feel better about themselves.

Attraction can also lead to increased risk-taking behavior. Studies show that when people are sexually attracted to each other, they take greater risks to impress or seduce each other. They may engage in unhealthy sexual practices or dangerous activities without considering the consequences. This heightened sense of risk-taking could also apply to non-sexual situations where individuals put themselves at risk for the sake of their partner's approval.

A husband might drive recklessly just to please his wife or a businesswoman might cut corners to impress her boss. The same principle applies when we fall prey to scams or fraudulent schemes because of our desire for intimacy or affection.

Attraction can cloud our judgment by making us less rational. When we are infatuated with someone, we tend to see them through rose-colored glasses and ignore any flaws or red flags. This is known as 'the halo effect'. We attribute positive qualities to them simply because we find them physically appealing. As a result, we overlook warning signs or warnings that would usually guide us in making moral decisions.

If a woman finds a man handsome, she may excuse his arrogant or rude behavior because she wants him more than anything else. Similarly, an employee who likes their boss may be more likely to accept unfair treatment or abuse due to the power imbalance in their relationship.

Attraction has a significant impact on how we assess ethical choices. It can lead to reduced attention to moral considerations, increased risk-taking behavior, and clouded judgment. While these effects may not always be negative, they should still be taken into account when making important decisions. By being aware of this phenomenon, we can make informed decisions that align with our values and beliefs.

How does attraction modify the criteria by which individuals assess ethical decisions?

The process of attraction can influence an individual's assessment of ethical decisions in several ways. Firstly, it can lead them to prioritize certain moral principles over others based on their personal preferences or values. Secondly, it may cause them to disregard ethical guidelines altogether if they perceive that there is a potential benefit from doing so.

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