Digital-only exclusive content is becoming increasingly popular among publishers who want to provide their readers with unique and valuable content that they can't find anywhere else. This type of content is typically offered through a subscription service and includes things like behind-the-scenes videos, bonus podcast episodes, interactive quizzes, and more. By offering this kind of exclusive content, publishers are able to keep readers engaged and coming back for more while also generating revenue from subscriptions.
One example of digital-only exclusive content is certain photo shoots and interviews. For instance, Vogue magazine recently released an issue featuring Beyoncé on the cover, but the shoot was exclusive to its digital edition. This encouraged readers to sign up for the digital version so they could see the full photoshoot. The same thing happened when Oprah Winfrey did an interview with Michelle Obama - it was available exclusively online and led to a surge in digital subscribers.
Exclusive digital content provides fresh material and incentivizes multi-platform engagement. When readers know there is something new and exciting available only online, they are more likely to log onto the website or app regularly to check out what's new. It also allows publishers to experiment with different types of content that might not work well in print, such as video series or interactive features. Additionally, exclusive digital content helps build brand loyalty by making readers feel special and appreciated.
Overall, digital-only exclusive content is a great way for publishers to stay ahead of the curve and provide their readers with something unique and valuable. By offering exclusive content, publishers are able to create a community around their brand and generate additional revenue through subscriptions. So if you want to stay informed about the latest trends and happenings in your favorite industry, be sure to subscribe to a publication that offers digital-only exclusive content!