Using social media and online platforms is an important tool in reaching out to young people who spend a significant amount of time online. It has allowed brands such as Barely Legal to connect with their target audience through different mediums such as Twitter, Instagram, and adult content websites. By creating profiles on these platforms, Barely Legal can promote new issues, upcoming video releases, exclusive content, and more to reach out to potential subscribers and build loyalty among existing ones. This shift towards digital marketing has helped the brand stay relevant in a rapidly changing media landscape where traditional advertising methods may no longer be effective.
One way that Barely Legal uses social media is by posting behind-the-scenes footage of shoots, interviews with models, and previews of upcoming videos. The company also posts polls and quizzes for its followers to participate in, as well as contests and giveaways to win free merchandise or subscription discounts. This interaction between the brand and its audience allows for a more personal connection and creates excitement around new releases.
Barely Legal partners with other brands and celebrities to create cross-promotion campaigns, which can expand their reach even further.
They have partnered with popular musicians like Lil Pump to promote their brand and generate buzz for his latest album release.
Another key aspect of Barely Legal's digital marketing strategy is using adult content websites to reach younger audiences who may not be following them on other platforms. These sites allow them to post exclusive content that is not available anywhere else, creating a sense of exclusivity and driving more traffic to their main site. They also use ad banners on these sites to attract users who are already interested in similar content but may not know about Barely Legal yet. By utilizing both organic and paid promotion tactics on multiple platforms, Barely Legal is able to effectively reach out to a larger demographic than ever before.
The shift towards online and social media promotion has been instrumental in helping Barely Legal stay relevant in an increasingly competitive industry. It allows them to connect with their target audience in a way that was previously impossible, while also reaching out to potential subscribers who may not be familiar with the brand. With the right strategy and execution, this type of marketing can be extremely effective for any business looking to grow and engage with their customer base.