Gent is an adult entertainment magazine that ran from 1969 until 2008. It is known for featuring nude models who were often photographed in various states of undress. While it began life as an upscale men's magazine, its focus shifted towards softcore pornography later on. Custom typography played a major role in making Gent stand out among other magazines of its kind.
Gent is an adult entertainment magazine that ran from 1969 until 2008. It is known for featuring nude models who were often photographed in various states of undress. While it began life as an upscale men's magazine, its focus shifted towards softcore pornography later on. Custom typography played a major role in making Gent stand out among other magazines of its kind. The playful lettering used for headlines, captions, and photo titles gave each spread a sense of energy and personality. Typography was a key part of its visual identity, contributing to the magazine's upbeat and slightly kitschy tone. Gent's designers created custom fonts with curvy letters that matched the aesthetic of the images they paired them with. For example, one issue featured a cover story about "the art of seduction" that included photos of women lounging seductively on beaches or in bedrooms. The title was written in a bold, italicized typeface with rounded corners and swashes at the ends of some letters. This font made readers feel like they were being invited into a world where anything was possible—a theme that continued throughout the rest of the article. Another issue focused on how to have a successful first date and included tips such as wearing nice clothes and avoiding talking too much about work. The headline was written in large, all-caps type with rounded edges and extravagant flourishes around the letters. These decorative elements helped set the mood for a night out on the town with someone new. Gent also experimented with different sizes and colors of text to draw attention to important parts of an article or image. In one issue, they published an interview with model Cindy Margolis who discussed her experience posing nude for Playboy magazine. Her name appeared in huge white letters against a black background, drawing immediate attention to the feature. The article itself ran in smaller text but still used custom typography in places—such as when describing how she felt during photo shoots or what kind of roles she hoped to get after appearing in Gent. Overall, Gent's use of custom typography helped it stand out from other magazines by giving each spread its own unique personality while maintaining consistency across issues. It created a sense of fun and playfulness that appealed to both men and women looking for something different than typical porn magazines.