Gent was published from 1969 until its sale in 2009, and it became one of the most popular men's magazines during that time. Although Gent was created as an adult magazine like its European counterparts, there were several factors that set this publication apart from others like Playboy and Penthouse. Gent remained more stylized and American in tone—less explicit, more fantasy-driven, and focused on a specific aesthetic, This contrast also made Gent appealing to overseas readers who viewed American erotica as cleaner, more commercial, and tied to classic Hollywood glamour.
Unlike Mayfair or Club International, which primarily featured European women, Gent preferred to feature models from both Europe and America. The editors searched for beauty and talent rather than focusing solely on physical attributes when selecting their cover girls. Gent's covers usually featured well-known actresses, singers, and dancers, including Raquel Welch, Ann-Margret, Lana Turner, and Brigitte Bardot. The articles inside the magazine often included interviews with these celebrities and other famous people, giving the reader insight into their lives beyond sex appeal.
Although some might say that Gent was less graphic compared to its competitors, this was not necessarily true. While Gent did have fewer nude photos, they still contained many images of women in skimpy clothing or revealing poses. Some issues even had full-page spreads of models wearing just their underwear or bikinis. However, Gent's focus was always on storytelling, not shock value. The magazine often used creative titles such as "Sex Fantasies" and "The Sexual Secrets of Your Favorite Star" to draw readers in. In addition, Gent employed several writers known for their witty banter and clever dialogue, including Norman Mailer and William F. Buckley Jr.
Gent also set itself apart by having a wider range of content than its rivals. The magazine covered fashion, music, politics, sports, and culture in addition to sexual topics. It was one of the first publications to regularly report on the Vietnam War and the Civil Rights Movement and offered in-depth analysis of both events. This blend of hard news with soft porn helped to make Gent stand out from other adult magazines at the time.
Throughout its history, Gent remained popular among men who enjoyed looking at beautiful women but wanted something more than just an array of explicit photographs. Its sophisticated approach made it accessible to a broader audience, and its commitment to high-quality journalism ensured that readers returned issue after issue. Although Gent is no longer published today, its legacy lives on in other publications that continue to feature erotic images alongside thoughtful writing and commentary.