FHM magazine has been a popular men's lifestyle publication since its launch in 1985, featuring articles on fashion, travel, technology, automobiles, food, entertainment, gaming, business, health, fitness, and more. But one of its most distinctive features was its extensive coverage of popular sports stars, including soccer players, basketball players, and extreme sports athletes, who appeared regularly on covers and inside spreads. These profiles and photo shoots offered readers an opportunity to learn about their personal lives and gain insights into what makes them tick both on and off the field.
The March 2006 issue featured Real Madrid forward Cristiano Ronaldo, whose photo shoot included him posing shirtless while holding his young son and wearing nothing but black underwear. The accompanying article focused on his family life and the sacrifices he made to become a professional athlete. Similarly, the October 2004 issue featured Los Angeles Lakers star Kobe Bryant, who was photographed in various stages of undress while playing basketball and chatting with friends. This story explored his work ethic and competitive drive as well as his desire to be remembered as a great player for years to come.
In addition to individual profiles, FHM also produced special issues dedicated solely to sports stars.
The November 2005 edition featured an interview with NBA legend Michael Jordan where he discussed his career highlights and legacy. It also profiled other all-time greats such as tennis champ Serena Williams, football icon Pele, boxer Muhammad Ali, Olympic swimmer Mark Spitz, and golfer Tiger Woods. In each case, the magazine delved into their unique journeys from humble beginnings to global fame and success.
FHM's coverage of athletes often showcased their physical attributes and sexuality in a way that was uncommon at the time. Many of its features were shot by renowned fashion photographers like David LaChapelle, who used bold lighting and dramatic angles to capture the subjects' muscular physiques and seductive gazes. These images helped establish FHM as a cutting-edge publication that pushed boundaries while celebrating masculinity.
These articles provided readers with an inside look at some of the world's most celebrated athletes and helped them connect with them on a personal level.