In the late 20th century, the publication of the French fashion magazine, Cheri, began. This glossy publication had high production value and featured tasteful photographs of models, celebrities, and artists. It also included short fiction and essays that explored topics such as art and culture. However, it quickly became known for including softcore pornographic images, which contributed to its popularity among men. Despite its relatively small size compared to other adult magazines, Cheri was able to generate interest due to its sophisticated style and focus on beauty.
During its peak in the early 1990s, Cheri could be found in many places across the United States. It was sold in bookstores catering to a more mature audience, such as Barnes & Noble, Borders Books, and Hastings Entertainment. Newsstands, such as those located at airports and shopping centers, carried copies as well. Specialty shops, such as sex shops, were also common retailers. Its popularity was driven by a combination of aesthetic appeal and its reputation for quality content. The magazine's covers typically featured scantily clad women with alluring poses and suggestive gazes. Inside each issue, readers would find articles about music, art, and film, as well as erotic stories and photo spreads featuring nude or partially clothed models. Some issues even included interviews with famous people who discussed their lives, careers, and personal interests.
The magazine gained a dedicated fanbase who appreciated its blend of elegance and eroticism. While some may have been drawn to the explicit content, others enjoyed the high-quality photography and writing. Regardless of what drew them to Cheri, its fans appreciated that it stood out from other publications of its kind. Instead of focusing solely on sexual gratification, this magazine offered something that could be appreciated visually and intellectually. Even though it was considered a niche publication, it had a loyal readership. Many men continued to buy it throughout its run despite new competitors entering the market.