Fashion weeks are important events where designers showcase their latest collections, and FHM's editorial staff often attended them worldwide. The coverage from these fashion weeks brought exclusive fashion content to readers. In this article, I will describe how FHM's editorial staff covered fashion weeks from four major cities around the world: London, Milan, Paris, and New York. These fashion weeks were organized annually and lasted for several days, providing an opportunity for editors to get up close and personal with the latest designs, trends, and styles.
Let's talk about London Fashion Week. This event took place twice a year, once in February and again in September, and FHM's team was present at both events. During the shows, they provided detailed reports on what the models wore and how the outfits fit. They also interviewed designers and celebrities who were in attendance.
During London Fashion Week 2019, FHM reported that Burberry presented a collection inspired by British heritage. The clothing included trench coats, tweed suits, and checked shirts, all of which reflected Britain's history and culture. FHM's reporters asked the designer why he chose these specific materials and themes, and his answers revealed insights into the creative process behind the brand.
We have Milan Fashion Week. This event is known for its luxury brands, including Gucci and Prada. FHM's team attended this event every season and documented the most covetable collections. They wrote about the fabrics used, colors chosen, and even the intricate details of each piece.
One report described how Dolce & Gabbana's fall/winter 2020-2021 collection featured traditional Italian silk prints in vibrant colors like red and green. The writers also highlighted the use of lace, velvet, and leather to create sophisticated yet playful looks. Their coverage allowed readers to experience the show from afar and learn more about the craftsmanship involved in creating high-end fashion.
Following Milan, FHM moved to Paris Fashion Week. This event is famous for its avant-garde designs and creative expression. FHM's editorial staff witnessed many groundbreaking trends at this event, such as asymmetrical dresses, bold prints, and unexpected cutouts. One particular article focused on Balenciaga's spring/summer 2020 collection. It featured oversized blazers, draped skirts, and dramatic capes made from recycled materials. The writer noted that this line was a statement against consumerism and wastefulness in the fashion industry. Another report explored Chanel's haute couture collection, which featured embroidery, beading, and embellishment techniques never seen before.
We have New York Fashion Week. This event is known for being diverse and inclusive, with designers representing different ethnicities, genders, and body types. FHM's team attended all four seasons and covered them extensively. They wrote about the styling choices made by each designer, including makeup, hair, and accessories.
They described how models in Christian Siriano's fall/winter 2021 collection wore chunky earrings and statement necklaces to complement their voluminous silhouettes. These reports helped readers stay up-to-date on current trends and understand what makes a successful runway show.
FHM's editorial team brought exclusive coverage of fashion weeks worldwide to their readers. Their detailed reporting allowed people to experience these events virtually through their words. By highlighting specific collections and designers, they shed light on unique aspects of each city's style and culture.