Cross-Promotion With Related Score Group Titles.
The magazine often cross-promoted other Score Group magazines, DVDs, or websites for fans interested in exploring similar content. This was done to provide readers with more resources related to their interests and allow them to explore different aspects of the subject matter covered in the original publication. For example, if an issue focused on BDSM, it might include ads for books and movies that delved deeper into the world of kinky play, bondage, and submission/domination. By providing additional resources, readers could expand their knowledge and explore new areas within their chosen field.
One way that this was accomplished was through ads placed throughout the magazine. These ads were designed to look like editorial content, so they didn't stand out as blatant marketing attempts. Instead, they offered a seamless transition between articles, allowing readers to easily move from one topic to another without disrupting their reading experience. Additionally, some issues featured special sections dedicated entirely to promoting other publications, such as a "Score Select" section where editors handpicked titles they thought would appeal to readers.
Another method used by the magazine was through joint marketing campaigns with related companies. For instance, when a new erotic movie came out, Score might partner with its production company to offer exclusive excerpts, behind-the-scenes footage, or interviews with cast members. This gave readers access to unique content while also raising awareness about upcoming releases. Similarly, partnerships with online retailers allowed for discount codes or special deals that further incentivized readers to check out related products.
Cross-promotion wasn't limited to just print media - digital platforms also played a significant role. The website often linked to articles and videos from other sites owned by Score Group, encouraging visitors to stay on the network for more content. Social media accounts regularly shared posts and updates from affiliated channels, creating a cohesive community of followers who could easily find related material across multiple platforms. Overall, cross-promotion was an effective strategy that helped build brand loyalty among fans and drive traffic to both existing and new offerings within the company.